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The Whalar Way

Whalar champions creators and fuels the creator ecosystem by helping them build long-term careers — and bolstering the brands and platforms with whom they partner.
Whalar empowers creators, brands, and platforms to work better together through six divisions: brand partnerships, talent management, an operating system for digital talent, a creator brand incubator, a gaming studio, and a physical campus for creators (opening in 2024). As a result, we have the best understanding, the most access, and the earned trust of creators.

Working at Whalar

With a team of over 300 diverse, curious, and passionate people across North America, Europe, APAC, and MENA, we work closely with brands like Amazon, Estée Lauder, Google, PetSmart, Spotify, and S.C. Johnson, among many others.
Whalar fosters its strong culture through values such as “empathy first,” “dreamers who do,” and “leadership means working for your team.” Our focus on employee well-being can be seen in our flexibility, comprehensive benefits, and employee resource groups.
Whalar employees smiling, sitting at a table


Christoph Becker avatar
Christoph Becker
Chief Creative Officer, Whalar group
Claudia Fischer avatar
Claudia Fischer
Managing Director DACH, Brand Partnerships
Courtney Bartholomew avatar
Courtney Bartholomew
Global Head of Marketing
Eddie Renard avatar
Eddie Renard
President, People and Operations
Emma Harman avatar
Emma Harman
Chief Client Officer
Gaz Alushi avatar
Gaz Alushi
President, Measurement and Analytics
Heena Agrawala avatar
Heena Agrawala
Chief Finance Officer
James Street avatar
James Street
Co-CEO and Co-Founder, Whalar group
Jo Cronk avatar
Jo Cronk
President, North America Brand Partnerships
Jon Goss avatar
Jon Goss
President, The Lighthouse
Neil Waller avatar
Neil Waller
Co-CEO and Co-Founder, Whalar group
Niko Croskery avatar
Niko Croskery
Co-President, Moby Ventures
Samantha Hicks avatar
Samantha Hicks
Managing Director UK, Brand Partnerships
Simon Moss avatar
Simon Moss
CPO, Foam
Tanya Silverstein avatar
Tanya Silverstein
Global SVP, Business Affairs
Victoria Bachan avatar
Victoria Bachan
President, Whalar Talent
Vlad Eminovici avatar
Vlad Eminovici
CTO, Foam

Board of  Directors

Andrea Wong avatar
Andrea Wong
Board Member
Bob Greenberg avatar
Bob Greenberg
Vice Chairman of the Board
Brad Smallwood avatar
Brad Smallwood
Board Member
Harriet Seitler avatar
Harriet Seitler
Board Member
Rob Horler avatar
Rob Horler
Board Member
Roxanne Taylor avatar
Roxanne Taylor
Board Member
Sir John Hegarty avatar
Sir John Hegarty
Chairman of the Board
Steven Wolfe Pereira avatar
Steven Wolfe Pereira
Board Member
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Globe symbol

Whalar for Good

Our mission is to harness the power of the creator community by encouraging positive social change through strategic partnerships with world-class creators, brands, and leading social platforms.
A whale swimming in the ocean.

Life at Whalar

Group of people at a painting course
Group of people in an office, smiling for a photo
Group of people smiling and posing for a photo on a rooftop at night
Five people posing for a photo on fancy stairs
Five women smiling and holding a glass of white wine at a conference
A group of people smiling on a stage
A group of people smiling and enjoying their lunch at a long table.
Four women smiling at Adweek Creator Visionary Awards. A photographer is standing in the background.
Large group of people dressed in funny clothing posing for a photo indoors
Group of women sitting and talking with each other
Three people talking at a conference
10 diverse women posing for a photo outside
Selfie with 6 standing people at an event. More people sitting in the background.
7 people at a roundtable conference at Creators with Influence
Whalar at Creator Visionary Awards
Photoshoot of 15 people in front of a concrete wall
Whalar office interior
Three people talking with each other
Whalar team posing for a photo near the beach
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