Whalar | Measurement

The Creator Economy is Measurable

At Whalar, we believe creators are media. Their work can and should be measured the same way brands would analyze their media activations on each major platform.

Our media, measurement, and analytics team measures what matters — creating bespoke learning agendas to help brands understand the real business impact of campaigns.
Instead of developing new solutions that don't map to existing business objectives, we incorporate existing and proven methodologies to your creator campaigns. And we lead the charge on new solutions, because measurement must evolve in tandem with the Creator Economy.

Creators Drive ROI

The Creator Economy continues to grow its share of investment, and it's clear that creator marketing is no longer an experimental tactic. Creators are media; their content is viewed, shared, and enjoyed on every major platform alongside brand-owned content.

Whalar conducted an extensive Media Mix Model (MMM) analysis to show the impact of creator content within the overall media mix. Key findings from the study reveal creator content is a valuable media investment. Our creator content achieved a remarkable 2.4x ROI, surpassing the performance of prominent media channels such as social, online video (OLV), and television.

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Providing Solutions for Business Growth

Defining creator strategy, delivering results.

solve for a business objective

One primary objective
Identify a clear KPI: awareness, consideration, affinity, conversion, etc.

Smart Targeting

After identifying your objective, target the communities that matter
Leverage the right creators on the right platform to maximize results

reach/
frequency sufficiency

Plan to optimize for your business objective:
Upper funnel = optimizing for each
Lower funnel = optimizing for frequency

creative best practices

Develop platform-first assets
Focus on creator guidance aligned to your business objective

planned measurement

Business metrics > social metrics
Measure reach, awareness, conversion, not fans, likes, follows
Plan ahead. Test, learn and scale to future campaigns

Bespoke Strategic
Measurement Solutions

We measure what matters and create bespoke measurement solutions that are designed to understand the real business impact of campaigns

Expertise in Leveraging Existing Solutions

Measuring what matters means aligning to your brand’s KPIs and objectives. Our measurement and media teams will work with you to apply any tags, pixels, or on-platform solutions to measure the impact of your activation.