At Whalar, we believe creator campaigns should be measured alongside all other media being run on the platforms, and not as a tangential “one-off.” For that reason, we’re fully aligned with the ANA with respect to utilizing the metrics provided by each of the major social media platforms to align on equitable metrics that matter.
Fundamentally, paid media tactics fall under three buckets: Awareness, Consideration, Call-to-Action, and creator initiatives are absolutely no different.
