MEDIA CAPABILITY
YouTube
Whalar helps brands maximize their impact on YouTube. We transform Creator content into performance-ready media, using Google's precise targeting and YouTube's diverse content options to deliver measurable, scalable results across the platform.
Capabilties
Integrated Content Formats
We excel in developing bespoke, Creator-first TikTok strategies that tap into cultural nuances and emerging trends. We partner with diverse Creators to produce authentic, engaging, and platform-native content designed to resonate with specific communities and drive brand impact.
Short-Form Content & Trend Integration
Whalar helps brands leverage YouTube's fastest-growing format, Shorts, with Creator-led, trend-driven content. We partner with Creators to produce snackable content that aligns with platform culture and brand goals, and scale the top-performing content with media to reach high-quality consumers who are most likely to engage and take action.
Creator-Led Amplification
Whalar turns organic Creator videos into powerful Branded Content Ads on YouTube. By running directly from the Creator's channel, we preserve authenticity while unlocking scalable reach, precise retargeting, and robust conversion tracking.
AI-Enhanced Targeting
Whalar supercharges Creator content using Google's advanced AI and first-party data for intent-driven targeting. We reach consumers based on real-time behavior, interests, and search signals from affinity to in-market audiences. This powerful performance extends across Google's entire ecosystem, including Display, Discovery, audio, and OOH, delivering omnichannel impact through high-performing Creator content.