Whalar N.A. President Jo Cronk on Why She Believes in the Creator Economy and Where It's Going

If you’re interested in how the creator economy works and where it’s going, Jo Cronk is one of the people you should get to know. The North American president of Whalar spends her workdays championing creators, making brand deals and forging partnerships. She has also become an increasingly in-demand speaker. In the last few months, she has shared her knowledge of the creator scene on panels at Advertising Week, TheWrap’s Power Women Summit and Fast Company Grill at SXSW 2025. We thought we’d grab a one-one-one interview with Cronk to find out how she began working with creators, why she remains committed to DEI initiatives and how she responds when people question the sustainability of the creator economy.