Burt's Bees
“Whalar has been a tremendous partner in connecting our brand with authentic creators who live and breathe the message we’re trying to share

Being able to work with creators from around the world brought great dimension to our campaign”
Burt's Bees
          @spiritedpursuit    |    @fiorere    |    @eyeofshe
To celebrate Burt's Bees commitment to climate change, we drove consumers to Burt’s Bees 'habits for good’ page to make an individual pledge declaring what change they’d make for nature

For each pledge, Burt’s Bees made a $10 donation to the National Geographic Society
          @allthatisshe    |    @dirtbagdarling
We activated 24 influencers across the United States to share their current beauty routines. We asked the talent to analyze the waste from their conventional beauty routine, then swap in Burt’s Bees products and showcase the results through a socially native dialogue

We illustrated the immediate and positive impact the Burt’s Bees initiative has on the environment by leveraging the extended reach of multi-platform storytellers and delivered 22m Impressions + 14.21% add-to-cart rate from the creators’ posts
          @charlysavely    |   @luvynizi
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