We started as an influencer marketing agency but have expanded what we offer creators, social platforms, and brands. Today, we work closely with large brands (like Amazon, Google, Philips, MAC Cosmetics, Spotify, and TikTok, among many others) to connect them with brilliant creative talent and all of the social platforms to reach people worldwide. Since many people spend more time on social media, this is a modern way to raise awareness through strong brand partnerships (like advertising without interruption).
We are a creator-first company, and we are passionate about building opportunities for artists, writers, dancers, poets, and anyone with an ambition to join the creator economy. We connect these new voices to brands and platforms that want to source content and ideas from the communities they most want to engage.
According to recent Consumer Technology Association and YouGov research: Online creator content now accounts for 39% of weekly viewing time. In 2021, 92% of consumers trusted creators more than friends, family, and celebrities – up from 38% in 2018.
Diversity is a critical part of our success and a continuous process of reflection and improvement. It is not a new initiative for our team or creators but a core value since our founding. We believe in liberating all creative voices and ensuring we represent and are inclusive of all talent. We see this as an opportunity to raise the collective consciousness and ensure that Whalar supports new voices and points of view.
Our technology is our lifeblood. Our engineering team makes it happen.
We have a modern tech stack, with a FE built in React, and a BE built in PHP with a microservice architecture leveraging the Symfony and Laravel frameworks. We use modern technologies such as Redux, RabbitMQ, Kafka, Python, Elasticsearch, AWS, & Docker.
We use agile scrum methodologies enabling us to build quickly. Our planning and goal setting helps our team to focus on each sprint’s objectives and ensure an efficient development process.
Our teamwork-driven developers have a voice in all of our engineering decisions and are involved early in the product discovery process. This helps us deliver the best possible solutions for our clients.
Our DevOps team has built a scalable infrastructure to enable us to grow while providing secure, high-performance web apps and services that drive the creator economy.