Our idea was to change this story by establishing unique creator houses. The Crib Around The Corner, the first Black creator house in LA, set the tone with an unfiltered and funny set of creators living and collaborating in a glamorous mansion set in the Hollywood hills. From comedy series to cross-channel sagas and house drama, they drove their own blistering output of content that fans couldn’t get enough of.
Familia Fuego was next up, breaking mass-media stereotypes with hilarious spoofs on retail workplace culture, live-streaming from sports events, movie premieres and A-list parties.
They took the house on tour, picked up sizzling press and celebrity fans as a result.
DIRECTV led by example, paid the creators equitably like the talent they are and helped them to pursue other partnerships and life-changing opportunities.
Wherever they went, we were along for the ride. Whatever cultural moment they reacted to, we were part of the conversation.
