Everything
Is Better
With Creators
Whalar understands this industry because we’ve helped influence its evolution for the past eight years. Dive into our research, podcast, and thought leadership.
Get In Touch→Our Research
Creators Measure Up
Whalar commissioned Nielsen to analyze the impact of creator content across 20+ campaigns conducted in the US and UK over the past two years in an extensive Media Mix Model (MMM). This first-of-its-kind study proved every dollar spent on creator content delivers $2.41 in return.
Reaching the Unreachables
More than half of Gen Zs and Millennials spend 0 hours on ad-supported TV on any given day. In fact, they actively dislike ads and will pay to avoid them. They are turning to content from creators: comedians, chefs, writers, designers, musicians, dancers, and filmmakers.
Our Podcast
Today, there are more than 50 million creators worldwide, with more than two million professional creators now earning enough from their passion to consider it a full-time job.
Whalar’s “Everything Is Better With Creators” podcast is for brands, marketers, talent, and platforms who are creator-curious and want to better understand how the Creator Economy is impacting the global business landscape.
Creator Economy Inspiration
We are inspired by a variety of creative voices in the Creator Economy. Here are a few resources and insights.
