Hyatt Hotels
“Some internal questions arose during the process around whether it was necessary to hire an agency to work with influencers when we could contact them ourselves and not pay a fee. However, it was important to me that we really pushed for content that was eye-catching, unique and different from what our hotels are already using"
Laura Picken, Hyatt Hotels
          @georgiarosehardy    |    @joesephowen    |    @lilyrose
Hyatt Hotels came to us with the plan to spotlight the personal and boutique feel of their Andaz hotel in Amsterdam

Through leveraging highly creative social narratives, we surpassed previous campaigns

The objective to build a spectacular and hard-working asset library of digital content for a luxury audience was met

We carefully selected 11 of the most creative travel tastemakers. They created a total of 115 pieces of unique content optimized and licensed for digital channels
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          @georgiarosehardy    |
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