The Science of Influencer
Whalar had a vision:

To become the house of insight for Influencer Marketing

Our hypothesis was that the power of influencers is in the human-to-human connection that they build with their audiences
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"For Whalar’s influencers to perform so much more strongly than traditional advertisements on these key metrics is startlingly great news"

Ian Forrester – SVP, Research and Analytics, Whalar
"Influencer marketing is growing incredibly quickly, and Whalar recognized the need to not only understand what is driving this, but how that insight can benefit brands"

Shazia Ginai – CEO, Neuro-Insight
Influencer ads are significantly more emotive and memorable than TV ads
Emotional Intensity

Memory Encoding

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