Representing some of the world’s top creators keeps us right at the forefront of culture and innovation while building differentiated relationships with the leading social platforms.
Brand Partnerships
We have close partnerships with leading global brands, giving us vertical expertise and insight into what’s working across platforms, industries, and content styles.
TEchnology
Our proprietary platforms allow us to deliver white-glove service and power award-winning campaigns at scale.
Web3 Innovation Hub
A Web3 incubation hub to keep us informed, inspired, and involved with culture in a hands-on way. We believe to work with creators, we need to BE creators.
Our Clients
Our Technology
Echo powers our brand partnerships division and is the backbone platform for our client services teams, creators, and brand partners.
We measure what matters. Whalar continues to evolve our measurement solutions with best-in-class partners to analyze business impact. In addition, our team will build a bespoke learning agenda to align with your brand goals and objectives.
There Could Be a Creator Economy Campus Coming to a City Near You
Creator and talent management company Whalar is launching The Lighthouse, campuses designed for creators to learn, make, and collaborate with their peers.
#1 Pet Creator, Doug the Pug, Launches New Doggy Wellness Brand - Nonipup
Everyone's favorite pup, Doug the Pug, is launching its own brand, Nonipup. Nonipup is a first-of-its-kind creator founded brand from the world's most famous dog for dogs everywher
Creative advice for brands who want to understand how women are showing up on TikTok today—and integrate those learnings into effective, impactful strategies.
Whalar continues to deliver best-in-class creator campaigns, strategies, and solutions that help brands and creators work smarter - not harder - and thrive while doing so.
In a Booming Influencer Economy, Creators Seek Standardization for Payment Terms
Creators, now essential in marketing, are advocating for fair compensation, demanding upfront deposits and imposing late fees to secure their rightful earnings
Super Bowl Advertisers Squeak Under the Wire of Universal Music’s TikTok Blackout
Microsoft and PepsiCo’s Starry are posting TikTok videos featuring Universal Music Group stars, but brands without licensing deals in place don’t have that option
Experts at Dentsu Creative, SmartAssets, Publicis Groupe Australia, M&C Saatchi Performance, Whalar and VML share how they’ve been working with and honing the output of AI tools
Ad Age A-List Awards Social Media/Influencer Agency of the Year
“One of the biggest shifts is that brands realize that working with creators is not a tactic, but a part of their marketing strategy,” - Jamie Gutfreund, Chief Growth Officer
"Here's why I think more companies should add this role," Ashley Rudder - the industry's first-ever Chief Creator Officer - is leading Whalar into a new era of the Creator Economy.
Hollywood Strike Leaves Influencers Sidelined and Confused
Despite not being in the actors’ union, many content creators are passing up deals to promote films or TV shows because they don’t want to be barred from the guild or face online v
How Creators Serve as Bridges to Gaming Communities
Over the last decade, the live service model has changed the life cycle of games and franchises. Filled with infinite replayability, these games can only thrive when they have high
Marketing Partners Share Opportunities for the Year Ahead
Three creator marketing experts share their perspectives on how brands can leverage creators, where the opportunities for innovation lie, and advice on how to get started.
Whalar's UK managing director on exposing different leadership styles, being super prepared, and being involved in both key business decisions and helping teams succeed.
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